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A-MAX Technology Ltd. Company Background A-MAX Technology is based in Hong Kong with R&D centres in Shenzhen, China and Livingston, Scotland. Since its establishment in 1996, they have developed from a specialist in computer peripherals and components to a leader in the global portable digital audio player market. They now have sales offices in Germany, China, Japan, the U.S. and Macau. Challenges Before using ESP, A-MAX faced a very critical situation. "Our original operation is very old-fashioned, pretty much manual," stated the MIS manager of A-MAX Technology Ltd. "This old system actually hindered our business development as it was prone to data-corruption. Failure to change the existing system would constrain our future plan for company expansion." Solution According to the manager, instigating a change in his company has never been easy."At first, the general staff found it hard to change their daily routines and adapt to a new working methodology. As the benefits of using ESP became self-evident, the company staff gradually appreciated the new system. Everyone was impressed by the depth and comprehensiveness of its material requirement planning (MRP). Not only does it help us compile multi-level BOM of individual products, but it also helps us monitor the inventory status, alerting us whenever the stock level falls close to the safety level." After two years of implementation, the manager has the following comment regarding the performance of ESP. "Beyond doubt, ESP has helped our company in streamlining workflow. It helps us bind together the operations of the manufacturing, procurement and accounting departments, significantly increasing the efficiency of our manufacturing process. Availability-to-promise (ATP) is no longer a challenge to us. Coupled with its multi-lingual capability, ESP is truly the Messiah to our entire business operations." The manager is very confident in the decision of the company to go with B.E.L., owing to its spirit of continual improvement. "We always strive for excellence and certainly B.E.L. shares our vision. Its dedication in technical development and product enhancement really helps us keep pace with the latest IT market trend. This helps us maintain our competitive advantage in the global market." |
